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What are Promotional Products?

People love receiving free merchandise, and whether your business is new or established, offering promotional products is a great way to reach new customers.

When it comes to defining what exactly a promotional product is, however, that can be a little more tricky. A business needs align its goals and values with a specific plan for distributing promotional products to provide a positive result.

Defining a Promotional Product

A promotional product serves two purposes:

  1. A way to create an introduction between a business and potential consumer
  2. A reminder of the business and its services

When introducing a new business to a community, promotional products help to create brand awareness. Essentially, a promotional product is an introduction for new customers. Customers become aware of the new business, and may decide to build a relationship if the new service fits their needs. Promotional products can also serve as a reminder for the services a business provides. People may forget about a tax company for most of the year, but a useful promotional item will jolt people’s memories when tax season arrives.

Promotional Products

Promotional products can range from hats to key chains, but a company needs to carefully decide what item will best serve as an introduction to new clients, and a reminder to old clients. Hotels expect you to keep the pens in your room, and that is because the pen is branded with the hotel’s message. Not only are you reminded of that hotel when you use the pen, but others in your vicinity will take a notice to it as well.

Deciding on the Right Promotional Products

When deciding on the right promotional products, it helps to think what your customer finds valuable in his or her everyday life. Also, finding the right event to hand out promotional items can instantly fill a need, which a potential customer will remember. If it’s hot out, handing out water bottles and mini fans are a great way to connect with potential customers. If you’re working a promotion at a sporting event, handing out cozies, lanyards and sunscreen can be a big hit.

With careful planning, the right promotional items can open doors for your business that you might not have even known were possible.


Charm City Screen Print uses the latest embroidery and screen print equipment to provide our customers with high quality items at reasonable and fair prices. Our in house designers can help you create the desired and unique look for your business. Choose from a number of different shirt, jacket, and other apparel styles to create a look that best represents your new business.

Want to start marketing your Baltimore business with our custom apparel services? Call us at Charm City Screen Print today at 410-592-2394. You can also visit our contact page.




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