When it comes to branding, there are a number of ways to help get your name out into the community. Hitting the pavement and handing out flyers or cards with your business name and logo can be helpful, but won’t do all the work for you. One way that you can increase brand and logo recognition is by custom embroidery on your uniforms. Designing a custom logo for your business or company and then embroidering it on numerous apparel items is a sure way to help your business.
So how can embroidery help with the branding of your business? There are 3 areas that embroidery can have a positive impact on your business and the community’s recognition:
- Qualified- A uniform with your logo embroidered visibly for a customer to see helps your reputation as a business. It shows customers that you are a legitimate business and that your employees care about their appearance. Customers tend to think that those who take the time to have uniforms will also take the time to provide great customer service. Staff will also be easily recognized when providing service and if apparel is worn off hours; your logo will reach more people.
- Personality- A custom embroidered logo will help to create and display the personality of your business. The old saying is “a picture is worth a thousand words”, so let your embroidered logo speak for itself.
- Belonging- A common logo throughout your staff will help employees gain a sense of belonging to a team. With embroidered apparel, customers and clients can feel a part of your team as well. Instead of spreading the word, let satisfied customers sport your logo to show their friends how pleased they are with your business.
At Charm City Screen Print in Glen Arm, we provide custom embroidery for businesses on products such as:
Want to get started with standard or specialty embroidery for your business? Call Charm City Screen Prints at 410.592.2394 or visit our contact page.
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