FYI to All New Clothing Lines,
You want to start a clothing line! Well that’s great, but are you dedicated?
Having a clothing line isn’t just about making lots of money and becoming famous. It’s difficult, very difficult; actually, if you aren’t already famous, the odds are not stacked in your favor. Starting a clothing line takes a lot of time, effort and money to shoot you to the stars.
Surprisingly, we get a huge volume of customers contacting us about their new idea of starting a clothing line and unfortunately, every one of these potential brands has failed. Within eight years we’ve had one successful clothing line (Lax So Hard) and the owner, Jennifer Vick, has explained to us the countless hours and hurdles she has overcome into pushing her product and getting it noticeable.
Unsuccessful clothing lines all have the same traits and lack everything that is important. They don’t have a business plan, a concrete understanding of their targeted audience, the necessary financial support and/or a basic general knowledge of screen printing, embroidery, and textiles. Be prepared to invest a lot of time selling. If possible I would recommend making this your full time job.
So do some homework and write up a business plan first! Where do you see yourself and your brand in the next five years? Giving two dozen screen printed shirts to your friends to help get your line on the streets isn’t going to cut it. We’re not trying to scare you away from your dream; it’s awesome that starting a clothing line is a goal of yours. Just make sure you have the determination and when you’re ready let us know because our goal is to help make your dream come true by giving you the best screen printed and embroidered product available.
Click your way over to “Follow” and “Like” the Charm City Screen Print official pages found on Google+, Pinterest, Facebook, Twitter, and LinkedIn today! Also, be sure to Check out our New Online Store to Snag your Maryland Blimp & Purple Friday Tees.